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Internet Explorer 10 Angers Digital Advertising By Doing Right By Consumers

eBookCrossroads:

Your every click is tracked online by the digital advertisers and the Internet browsers who are incahoots with them. The sad fact is most people don't grasp just how much they're being watched, all in the name of marketing. As marketers, we can look at this two ways - both as someone selling to others and as someone whose privacyis being invaded.

In a bold move welcomed by many consumers, Microsoft's Internet Explorer 10 has chosen "do not track" as its default preference. This means you have to knowingly opt in if you want big brother to monitor your movements online.Read More...

Mashable Has a New Events Board

Mashable.com:

If you're interest in networking with some of the biggest social media and marketing innovators today, then check out this board for business conferences and exhibitions. Read More...

5 Content Marketing Lessons From President Obama

Mashable

Here are the takeaways from the lessons:

1. Don’t be afraid to seize expected and unexpected moments to appeal to your base and possibly go viral.
2. Deliver your content in a way that specifically targets your intended audience.
3. Use the right kind of humor to get your message across.
4. Give your audience a chance to fulfill a fantasy, tie that fantasy to your company or product, and use your social channels to spread news about it.
5. Use public opportunities to connect with attendees and have them spread your message via social networks.

And here's the article, complete with videos:Click Here

Be Fearless

Case Fundation

"To tackle today's big and ever changing social challenges, we have to take risks, be bold, and fail forward. We have to be fearless." So says the Case Foundation's new report.

Written by leading philanthropy consultants Cynthia Gibson and Brad Rourke, it's based on interviews with leading change makers and an exhaustive landscape analysis of some of the most impactful or promising social movements of our time. Read More and download the PDF report...

The True Story of How Oprah Became Oprah

Influential Marketing

In 1984 a new and relatively unknown actor and beauty queen was given a shot to host a talk show against the undisputed king of daytime television, Phil Donahue. No one expected much, and in the beginning she struggled to master this thing called the talk show.

But then something happened that forever changed television history (Marketers, take note!)...Read More...

Does Social Media Marketing Really Work?

Mashable

Whether it's Facebook, Twitter, YouTube or any of the other sites, Social Media is the hottest thing in marketing. But does it really work?

Businesses are making a stronger push than ever on social media, but how do you measure whether your marketing is paying off? most do so by measuring the accumulation of friends, likes, followers and other online connections. Some look at shares of brand content, while others measure actual leads. And a small percentage measure success by overall brand awareness and favorability as gauged by consumer surveys.

Here is an infographic tthat shows how much faith businesses puts in social media as a marketing tool, plus tips on additional ways to maximize results and measure influence. Read More...