Creating a Profitable Information
Product In 7 Easy Steps
Become an Internet Star
With Your Own Profitable Information Product!
By Diane Thomas
Creating a profitable information product isn’t as difficult as many online marketers believe. Not to mention that having your own products is the fastest and most economical way to brand yourself and bring in hoards of money.
The first thing to remember is to have a strategy to keep you on focus - and that’s what I’m going to show you today.
1. Find a Niche
If you already have a business you should be set on this one. If you’re just starting out, choose a niche that you’re passionate about, just remember to do your research and make sure that it will make money for you.
2. Choose a Topic
Find a problem in your niche that needs solving, a topic that people are clamoring for information about, a new idea that will help your prospective customers.
3. Create Your Product
Information products (eBooks, reports, CDs’, video’s, etc.) are in great demand online and can be produced very economically. Worried that your writing isn’t that good or that you can’t come up with great ideas?
PLR or private label rights products may be the answer for you. You can re-sell them as is with you as the author or re-write them in any way you choose. Most of them come with book cover graphics and many with websites as well.
4. Create a Sales Page
To sell your eBook, you will need a professional looking sales page. Anything less will cost you sales.
Secondly, you need a good sales letter explaining the benefits of your product. In other words, what will your product do for your customer. Your sales letter should also contain a great call to action to entice the customer to buy.
5. Set Up an Autoresponder Series
After your customer purchases your product, follow up with aseries of eMails.
This can be an introduction to you and a follow up to make sure they got to the download page, followed by a little education on the product, other products that will enhance the purchased product, encouragement to opt-in to your newsletter for more information on the topic, and so on.
6. Thank You Page
Your thank you page can be simply that, with the knowledge that the download link has been sent via email. Or it can be the final download page. The choice is yours.
Either way, you’ll want to sell a back-end producthere. When your customers visit the download page to get their products, you can up-sell another product, such as an audio version of your eBook, or another product to enhance what they just bought.
Perhaps you’d rather provide a couple of "bonus" viral products for download that contain your links for other possible purchases or free memberships that will provide commissions should they upgrade.
You can even have an up-sell product on the thank you page - and a link to the download page that has another product. There are many possibilities...
7. Sales Strategy
Before putting your product on the net, set up strategy onhow you’re going to sell it. Are you going to have a big launch, use PPC advertising, article marketing, viral marketing, or all of the above.
Whatever you decide, make a plan and follow it. Set up the steps to each part of your plan, so you know exactly what you have to do - and follow it!.
Now all you have to do is decide how to spend all that money!
About the Author
Diane Thomas has been successfully helping people write, publish, market and earn their way online for the past 10 years. For more information on information products, visit her at eBook Crossroads.com.
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