Introduction to Newsletter Publishing
You may be more familiar with the terms eMail Publishing and eZine
Publishing, but whatever name you use, Online Newsletter Publishing is
rapidly becoming a "must do" for Internet businesses.
The speed and ease of newsletter publishing allows a wonderful diversity
of subject matter, format and style. eMail newsletters are delivered to
subscribed readers and can function as a magazine, discussion list, or they
may be advisory, providing website or product updates to customers or visitors.
Basically a newsletter can be whatever you and your subscribers need it
to be!
Why is Newsletter Publishing a "must do" for your online business? Simply
put, publishing a newsletter will keep you in touch with your customers and
prospects on a regular basis (the squeaky wheel syndrome). Secondly, a
newsletter will instantly position you as an expert in your field and
simultaneously promote your products and services in a subtle and credible
manner. Most importantly, publishing your own newsletter will allow you to
gather eMail addresses of visitors to your site providing you with an
opportunity for future sales.
So how do you distribute your newsletter? Your choice of distribution
will most likely depend on your technical expertise and your pocketbook!
Methods of distribution range from free online services, fee based professional list hosting
services, and software programs. If you are a newbie or not technically
proficient, software programs can be complicated and difficult to use.
Free services such as
Topica,
Zinester, Coollist,
and Yahoo!Groups,
are efficient and easy to use, but your newsletters will contain advertisements
of the host service. Professional services do not carry unwanted advertising
but range greatly in price so be sure to compare services and read contracts
carefully. Some services to check out are:
Sparklist,
Lyris,
List Host,
Topica and
Zinester.
After you decide on your newsletter format and method of distribution
you will need to build your mailing list. There are several approaches to
building a subscriber list including advertising, website sign-up forms,
directory listings and ad-swapping. Most newsletter publishers use all of
these methods but the most important factor in building your list is to
provide good content that people really want to read.
To be a successful newsletter publisher you should also learn about
spam and
opt-in subscriptions. For instance, adding subscribers to your list without
their permission is spam. Spamming is strictly forbidden by upstanding
business owners and most internet users as well. In fact, sending your newsletter
to people or businesses that have not subscribed will cause them to avoid
your newsletter and your website and you could even loose your ISP
provider. As a newsletter owner you should make it easy for people to
subscribe (opt-in) and unsubscribe (opt-out) from your newsletter.
So let's begin: After setting up your newsletter packed with good content,
you should place sign-up forms on your website (preferably on every page).
Once done, another cost effective way to get subscribers is to list your
newsletter in directories. From there you can move on to ad-swapping and
advertising programs. Most of the directories will note whether or not listed
newsletters use ad-swapping or have paid or free advertising.
It is very important that you understand your options, such as the
services that are available for newsletter publishing, marketing
techniques useful for growing your subscriber list, spamming and opt-in
subsciptions. Research, research, research! For more information check out
the resources listed below - and best of luck to you.
Internet News Bureau
Press release distribution
The Insider Secrets to E-mail Marketing -- Advanced Series
The Insider Secrets to E-mail Marketing, written by Corey Rudl will show you step by step everything
you need to know - from growing a super-responsive opt-in list as quickly as possible, to generating
the highest possible revenue from every e-mail you send, to protecting your business from being wrongly
accused of spamming and knowing how to effectively deal with it if you are...The eBook will also teach
you when you should mail, how you should mail, what you should write, and when you should send it so
that you are guaranteed the best possible results from each and every e-mail.
eMail Universe
Large collection of articles about newsletter publishing.
E-Newsletters That Work
E-Newsletters That Work is the small business owners guide to creating, writing and publishing an
effective newsletter. This 80 page eBook is written in a clear, "question and answer" format, making
it easy to get through, and easy to use as a reference again and again, as you develop and refine
your E-Newsletter over time. It comes with an exclusive E-Newsletter launch template and checklist,
a special section on eMail vendor outsourcing and a lifetime 100% money back guarantee.
New-List.com
A notification service for new email newsletters.
Subscription Box Magic
Subscription Box Magic is a revolutionary way to sign up new subscribers to your newsletter. With this
software you can:
Do All This And More!!!
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Mailloop 6.0
This all-new version of Mailloop has super-charged functionality and an improved, easy-to-use
interface. Manage all of Your E-mail, Newsletters, Messages, and Mailings from one user-friendly
Message Control Center.
Some of the most popular features include the ability to:
Save up to 25 pieces of information about each new subscriber; use custom series of sequential
autoresponders; build your list from zero to 1,000s of opt-in subscribers; manage and reduce your
"bounce backs"; use a "confirmed opt-in system" that can be turned on and off; manage an unlimited
number of lists; send yourself "test" messages at multiple "test accounts"; view any subscriber's
"Contact History"; automatically distribute all of your eBooks and registration codes; process
your "subscribes" and "unsubscribes" in real-time ... and so much more.
