By Diane Thomas
Mobile marketing is a highly interactive and personalized medium - and represents a huge opportunity for marketers.
Integrating mobile technology into marketing campaigns allows customers to take advantage of special offers, cash in coupons, receive event alerts, obtain relevant information - and provides advertisers a powerful and immediate impact.
If you’re contemplating whether or not to use mobile advertising in your marketing campaigns, here are a few of the major advantages that should be weighed in your decision making...
Anytime, Anywhere: As mobile phones are capable of receiving information anytime, anywhere it makes it easier for marketers to establish and strengthen a relationship with their customers.
High Penetration: The number of mobile users is almost 5 times higher than that of Internet users. This provides advertisers a much larger, and in many cases, a virtually untapped audience.
Target Specific: The opt-in nature of mobile marketing makes campaigns more effective and target specific than any other advertising form.
Capitalization of the Moment: Mobile communication can be adapted and modified to what your customers could be doing at that specific place. For instance, the odds are high that your offer may reach your customers while actively shopping, thus working to leverage their buying decisions.
Response Driven: Mobile ads are generally interactive and primed to bring about a response from even on-the-go customers.
List Building: Mobile advertising is an excellent way to build an impressive list which can be used for customer retention and loyalty marketing in future campaigns. Effortless Tracking: Delivery of messages and responses can be tracked with existing systems, making this an excellent marketing tool.
The innovative features of mobile marketing make it possible for advertisers to reach a much larger market than traditional mediums. This provides the opportunities for faster growth and larger profits.
There are many multi-faceted advantages to mobile advertising. For the future of your business, take the time to learn more about how you can incorporate this awesome opportunity to grow your marketing database and your profit line.
So, the question is - do you want to get in on the ground floor of this white-hot, money making medium before your competitors do?
For more in-depth information on how to get started, click on this link: mobile marketing
About the Author
Diane Thomas has been successfully helping people write, publish, market and earn their way online for the past 10 years. For more information on mobile marketing, visit her at eBook Crossroads.com.
You may reprint or distribute this article as long as you leave the content, the links and the resource box intact.
Back To Article Directory