Beware The Marketing Hype!

Beware The Marketing Hype! or Too Good To Be True Gurus...




By Diane Thomas

Marketing your product, book or service can be a very daunting task. If you are like me you receive many emails daily telling you the only person to listen to is "Joe Guru". He has the products or information you must have - he is the expert in thefield - and on and on. Unfortunately, there are now a bazillion "Joe Guru's" hawking all sorts of marketing information and products. So who do you listen to, who do you believe in, what products really do work?

Let's start at the very beginning. Common sense - if it (or he/she) sounds too good to be true it (he/she) is. I have purchased some of these products and read a lot of this information. Has it helped me. Some of it has, most of it hasbeen a waste of time and money.

To begin with, becoming an instant millionaire, or having your book on the top ten list in less than a month is not likely, so save your hard earned money. Sounds great, but will most probably not happen. The methods online are different, but you aren't any more likely to become an overnight success online than you would offline.

Hard work, determination and staying power is what will ultimately bring you success.

When I started online, I had absolutely no idea of what neededto be done. I had a vision, but no means of executing it. I was very fortunate because after a couple of false starts (which I won't go into here) I found a program that gave me the start I needed. Not only did I put up a website, knowing nothing at all about HTML, Java or any programming language. I built a business doing what I wanted to do.

I can now boast that I have 95 pages ranked in the top 10 with the major search engines. 72 of which are in the top 5 and 36 are ranked #1. eBook Crossroads is also ranked in the top 2% at Alexa. So how did I do this with no technical knowledge - and not much money?

I came across a program called Site Build It! by Ken Evoy. Kenis not known as one of the top gurus (although he has become one of the most respected authors and marketers on the Internet).He does not send hype emails - he teaches and he tells you like it is! He has grown Site Build It! from a limited web hosting/building program to an all inclusive, very sophisticated,business building program. Everything you need to build yourbusiness, be it selling a book, providing publishing services,selling motorcycle accessories or real estate, you will find in this program.

I can't say enough wonderful things about SBI! because I don't believe I would have a successful online business today without it. You can find more information on this great program Here.

There are other excellent programs and books out there as well.Here are a few resources that, in my opinion anyway, really are what they are cracked up to be:

The most important marketing tool you need is a website that is search engine optimized. Yes, this is a marketing tool - because if no one can find your website, you won't sell that great product, service or book. 1st Search Ranking, run by Sumantra Roy (again not a "guru" but one of the most respected search engine positioning specialists on the Internet) is thebest service I have found. You can check it out Here.

Copy writing expertise is something we all wish came naturally, unfortunately most of us need help in this critical area. Yanic Silver, a copywriter by trade, put together a book of sales letters for your advertising campaigns that you can simply insert your particulars and viola an instant sales letter. You can find this unique resource Here.

Another must have are autoresponders. AWeber has a quality service - one of the best online.

Implex's Get Response is another good autoresponder service as well.

An excellent product for tracking your sales campaigns is the HyperTracker. This program will show you in real statistics which ads, and products are productive and which are not.

Lastly, one of my favorite books is Make Your Site Sell, by yes, none other than Ken Evoy. This is simply "the best" marketing ebook for selling yourself and your products online.If you don't read anything else, you should read this book - It's free!

This is certainly not all there is to eMarketing, but these few resources should give you some No-Hype help in choosing marketing products that will really work for you.

About the Author

Diane Thomas has been successfully helping people write, publish, market and earn their way online for the past 10 years. For even more information on marketing, visit her at eBook Crossroads.com.

You may reprint or distribute this article as long as you leave the content, the links and the resource box intact.


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