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If you need help with marketing and and advertising to build your business
this is the place to find the information and strategies you need.
The 22 Immutable Laws of Marketing
By Al Ries
Two world-renowned marketing consultants and bestselling authors present the definitive
rules of marketing.
Genre: Marketing eBooks
Format: Adobe, Palm, Kindle
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Buzz Marketing With Blogs for Dummies
By Susannah Gardner
In this instant-communication world, buzz means business And one of the greatest ways
to get customers and potential customers buzzing about your business is with a Web log,
commonly called a blog.
Genre: Marketing eBooks
Format: Adobe,
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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
By Jeff Howe
In this work, Howe reveals that consumers have seen only the tip-of-the-public-ideas
iceberg. Known as crowdsourcing, the open source idea is a phenomenon with huge economic,
cultural, business, and political implications. Howe examines the inevitable outcome in
this entertaining book.
Genre: Marketing eBooks
Format: Adobe, Microsoft, Palm, Kindle
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The Long Tail
By Chris Anderson
The Long Tail is really about the economics of abundance. New efficiencies in distribution,
manufacturing, and marketing are essentially resetting the definition of what?s commercially
viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Genre: Marketing eBooks
Format: Adobe, Microsoft, Palm, Kindle
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Made to Stick: Why Some Ideas Survive and Others Die
By Chip Heath and Dan Heath
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the
vital principles of winning ideas-and tells us how we can apply these rules to making
our own messages stick.
Genre: Marketing eBooks
Format: Adobe, Microsoft, Palm, Kindle
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Marketing Your Retail Store in the Internet Age
By Bob Negen
If you own and operate a small retail business, this guide will give you a proven system for
marketing your store, allowing you to compete with online merchants and big-box stores alike.
Full of fresh and innovative ideas for promoting small stores, it will show you how to create
a great in-store experience and build loyal, long-lasting relationships with customers.
Genre: Marketing eBooks
Format: Adobe, Microsoft, Palm,
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Selling the Invisible: A Field Guide to Modern Marketing
By Harry Beckwith
The first guide of its kind and a book already causing a sensation in the business
community, Selling the Invisible will help anyone marketing a service, a product, or
a career. Read it, and you almost certainly will understand why two advance readers
call it the best book on business ever written.
Genre: Marketing eBooks
Format: Adobe, Microsoft, Palm,
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The Tipping Point: How Little Things Can Make a Big Difference
By Malcolm Gladwell
The Tipping Point, Gladwell introduces us to the particular personality types who
are natural pollinators of new ideas and trends, the people who create the phenomenon
of word of mouth. He analyzes fashion trends, smoking, children's television, direct
mail and the early days of the American Revolution for clues about making ideas infectious.
Genre: Marketing eBooks
Format: Adobe, Microsoft, Palm, Kindle
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