|
Make Your Site Sell!
eBook Review
You can find an infinite number of marketing books online, but none that explain how to maximize
the sales potential of your website in such detail as, Make Your Site Sell! by marketing
master, Ken Evoy.
MYSS! 2002 contains 4 volumes:
The book covers a much larger subject area than its competitors, and in explicit detail.
explains what it takes to succeed on the web. First, develop a great product; second, write
a web site that sells; and third, attract targeted customers to the site. Dr. Evoy maintains
that if you master all three, your web business has to succeed - and MYSS takes you
step-by-step thru the process.
The first step is to determine your "Most Wanted Response" (MWR), this could be makinga sale,
getting a lead, or whatever your site is designed to achieve. A good MWR is (1) reasonable,
(2) measurable, (3) a good fit for your customer, and (4) will qualify your visitor.
Next, the book explains in great detail, how to design "opening pages", "pathway pages"
that sell the customer on your product, and "closer pages" designed to get the order. All
are specifically designed to deliver the customer to your MWR.
Ken Evoy is an advocate of "content is king" and explains how the power of the written word
can make or break your effort for success. He advises the use of strong, active and emotionally
charged words to draw customers in, keep them interested, and ultimately achieve your MWR.
He further stresses that writing informally, using verifiable testimonials and providing
generous guarantees will build customer confidence and trust.
Make Your Site Sell! is ultimately a marketing book and Ken Evoy prsents his marketing plan
in a detailed, easy to read fashion. He writes in a realistic style laced with humor that
gives you the feeling your talking to your best friend. He has tried everything that he
explains to his readers and has put together a unique system that is designed to make the
sale.
If your looking for a total explanation of selling online and practical information on related
sales issues, this is the book for you. Ken Evoy has really done his homework - and he's offering
an enormous amount of education for a very small price.
Make Your Site Sell! was the first online marketing book I read, and it provided me with
the knowledge and inspiration I needed to not only get started online, but guided me to building
a very successful website.
In this "updated version" there is so much more information than the first edition, including an
entire volume on building a multi-product website. For those of us who have been online for
some time the book provides marketing techniques and site design information that will make you
re-evaluate what and how your doing things and provide new ideas for building sales. I know it
did for me.
Make Your Site Sell! is definitely a "Must Read". Whether your a beginner or a
seasoned veteran of online business you can profit immensely by following the techniques
in this book.
If you haven't guessed by now, I highly recommend this book. It helped me and I fully
believe it will help you as well.
Make Your Site Sell has helped many entrepreneurs launch successful businesses and assisted
many others in bringing success to businessess that weren't doing all that well. It was quite a
bargain at it's original price - and now you can download it for free! That's right, the "BIBLE
of selling on the Net" is now free. This is not a trial - it's a gift!
Visit the Site Sell website and get started now...
To Your Online Success!
Diane Thomas
Back to Product Reviews
|
