Information Products Tutorial

Information Products - How to Create and Sell Them.




Marketing Your Information Product

Start with your web site: First, you’ll need a domain name (name of your product), and web host. Then you’ll need a sales page, squeeze page, download page, affiliate page, web site legal pages and a contact page.

SIDEBAR: A good idea is to set up a squeeze page with a free report to capture emails and to use the report as a pre-selling tool in case the customer leaves your sales page without purchasing.

Once your site is ready, set up your PayPal button. Rather than sending your customer to a thank you page, send them to your squeeze page. Now set up an auto responder. Personally, I like AWeber. Set up 2-3 messages. The first containing a thank you and the download link to your product, the second a welcome message a day later and include the link again in case it was missed previously. Wait a few days before sending another message.

Now set up your Clickbank account. There is a small one-time charge for your first product at Clickbank. And now you’re ready to sell…

SIDEBAR: Even though Clickbank is your affiliate program be sure to set up your own affiliate page. Affiliates will need, at a minimum, a product graphic and instructions about how to sign up at Clickbank. It’s also helpful to provide banners, PPC ads, headlines, and sample emails. The more tools you take the time to provide the happier your affiliates will be. And don’t forget to have them sign up as your own affiliate and capture their email address so that you can keep in touch!

Create a Marketing Plan: Choose the strategies that you think would work best to capture sales for your product and customers. Lay out a plan showing how and when to address each strategy. Your plan might include a combination of the following:

  • Article Marketing
  • Viral Marketing
  • Affiliate Marketing
  • eMail Marketing
  • Video Marketing
  • Pay-Per-Click
  • Blogging
  • Joint Ventures
  • Social Media
  • Forum Marketing
  • Press Releases
  • For information on the above strategies and how to use them Click Here. Learn your options, the pros and the cons, and then put together a marketing strategy and follow it.

    Conclusion

    Rinse and Repeat!

    Once you’ve accomplished the creation and sales effort of your first product, use the steps you took and strategies you used to create a blueprint for further endeavors. Tweak and improve your efforts with each project.

    In this digital age, knowledge is power - and people are spending millions of dollars to get it. The Information Product Marketplace is still rapidly expanding and one that you can easily enter and reap the rewards. Don’t you think it’s time for you to grab a piece of the action?


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