By Diane Thomas
Google Caffeine has officially arrived and the Internet is all astir. Questions
abound about what this will mean to website owners. You may have already noticed
a change in your analytics or changes on result pages. Let’s take a look...
What is Google Caffeine?
It is the name of Google’s new method of indexing web pages that they contend will
make indexing faster. This is what Google had to say:
"Caffeine provides 50 percent fresher results for web searches than our last index,
and it’s the largest collection of web content we’ve offered. Whether it’s a news
story, a blog or a forum post, you can now find links to relevant content much
sooner after it is published than was possible ever before."
What does this mean?
Since Google Caffeine is not a ranking algorithm update, it won’t change the way pages are
ranked, but it will show your new pages faster on the result pages. This is good, right?
Yes and No - There is a definite downside for anyone who has static pages (pages that
are not updated regularly). For instance, competition for ranking spots are becoming
more fierce with the influx of a great many more pages being indexed.
Chances are, if you are currently holding a #1-10 spot for a static page that isn’t
frequently updated, new pages will overtake your spot. Older, static pages now receive
less consideration than fresh, new pages.
How to make Google Caffeine work for you...
Caffeine is looking for fresher results - so use this to your advantage. You might
consider adding a blog to your website. Not only will this add freshness to your
site, it will show a more personal side to your business and provide interaction
with your readers (customers).
PageRank (PR) is a very important determining factor in which websites Google indexes
the fastest - and backlinks are a huge factor in determining PR. You might want to
consider strategies to increase your site backlinks.
For instance, if you’re not already involved in social media, consider it now. Sites
such as Twitter, Facebook, FriendFeed, etc. can be an easy way to draw traffic and
garner backlinks. You might also offer a free service or product that others might
backlink to.
Long story short.
The new approach to SEO is actually the old approach with the addition of a few new
strategies. What I mean by that is, "Content Is King" is back in vogue.
Delivering quality content pages that will draw traffic and prospective customers has
become fashionable once again. The only difference is, content must be fresh and relevant.
In other words, business owners are going to have to keep up with the times by offering
original, new ideas and information, rather than relying on old outdated methods.
In essence, no more relying on your laurels. Update, strategize and bring your business
into the "now" generation. Add a blog, tweet - get relevant!
©2010
About the Author
Diane Thomas has been successfully helping people write, publish, market and earn
their way online for the past 9 years. Visit her at
eBook Crossroads.com.
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