Email marketing is the fastest and most cost effective way to build brands, generate income,
strengthen and produce customer relationships. Whether you're just starting your first email
marketing campaign or are a seasoned professional, these email marketing resources will show you
how to take full advantage of the tremendous opportunities provided by this powerful
communication medium.
Use Good Design & Format
Weak designs and improper format frustrates users. If they can’t easily find
the information they want, they will delete or opt out.
Differentiate
Your email must stand out in a crowded inbox. Put your company name in the 'from' line for fast
recognition and add a 'grabber' subject line. You have just a couple of seconds to make your case,
so don’t waste them! Put important content - the offer, the call to action, newsletter contents -
up at the top for immediate viewing.
The Importance of Optimized Landing Pages
Having a strong email message is only the first step in an eMail campaign. You have to deliver
your recipients to a landing page that makes it easy for them to take the desired action.
A good landing page works in tandem with an effective email campaign.
Short Subject Lines Produce Higher Open and Click-Through Rates
In addition to a shorter subject line being visible in its entirety in most email clients, shorter
subject lines are more easily and quickly comprehended by recipients. Studies have shown that
subject lines 50 characters or less in length led to increased open and click-through rates.
Be Consistent with Your Message Throughout Your Entire Email Marketing Campaign
Your message should be consistent in both your digital marketing campaign and in your campaign
across traditional media channels. A consistent message broadcast throughout
the email marketing campaign reinforces the same message along traditional advertising channels.
Personalization
Studies show that the greater number of personalization elements in an email, the higher the
response rates.
You know, of couse, that addressing your emails with the recipient's first
name is a must do, but by taloring your messages to the specific profile and preferences of
your recipients will bring even better response rates.
Another personalization tip is to use the recipient's name within the body of your email, to
make your prospective customers feel the email is really directed at them personally.
