Permission Email Marketing Resources
Permission based eMail Marketing Resources for Advertisers.
Email marketing is the fastest and most cost effective way to build brands, generate income,
strengthen and produce customer relationships. Whether you're just starting your first email
marketing campaign or are a seasoned professional, these email marketing resources will show you
how to take full advantage of the tremendous opportunities provided by this powerful
communication medium.
Use Good Design & Format
Weak designs and improper format frustrates users. If they can’t easily find
the information they want, they will delete or opt out.
Differentiate
Your email must stand out in a crowded inbox. Put your company name in the 'from' line for fast
recognition and add a 'grabber' subject line. You have just a couple of seconds to make your case,
so don’t waste them! Put important content - the offer, the call to action, newsletter contents -
up at the top for immediate viewing.
The Importance of Optimized Landing Pages
Having a strong email message is only the first step in an eMail campaign. You have to deliver
your recipients to a landing page that makes it easy for them to take the desired action.
A good landing page works in tandem with an effective email campaign.
Short Subject Lines Produce Higher Open and Click-Through Rates
In addition to a shorter subject line being visible in its entirety in most email clients, shorter
subject lines are more easily and quickly comprehended by recipients. Studies have shown that
subject lines 50 characters or less in length led to increased open and click-through rates.
Be Consistent with Your Message Throughout Your Entire Email Marketing Campaign
Your message should be consistent in both your digital marketing campaign and in your campaign
across traditional media channels. A consistent message broadcast throughout
the email marketing campaign reinforces the same message along traditional advertising channels.
Personalization
Studies show that the greater number of personalization elements in an email, the higher the
response rates.
You know, of couse, that addressing your emails with the recipient's first
name is a must do, but by taloring your messages to the specific profile and preferences of
your recipients will bring even better response rates.
Another personalization tip is to use the recipient's name within the body of your email, to
make your prospective customers feel the email is really directed at them personally.
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eMail Marketing Resources |
CAN-SP@M Act of 2003 Summary
If you still don't have a handle on what the new US email regulations cover under the law
popularly called CAN-SP@M, this PDF guide will help you understand the high points. The
graphics are not the most attractive, but the 27-page document has solid, easy-to-understand
content. The most helpful part is an email delivery checklist which covers every aspect of
an email campaign, from content to list and delivery management factors needed to comply with
the law. Once you think you have the key points down, test yourself with the eMarketing
Association's quiz, which can be found at http://www.emarketingassociation.com/canspam_quiz.htm.
Inside The List shows you how to harness the potential of successful email marketing and list building. With all the hype regarding Joint Ventures, Inside The List will show you exactly how
Kyle & Carson use email marketing to earn thousands of dollars of profit per day online without
doing Joint Ventures with self acclaimed "guru's".
Click here to find out more.
Insider Secrets to E-mail Marketing
Insider Secrets to E-mail Marketing by Corey Rudl, will show you everything from growing a super-responsive
opt-in list as quickly as possible, to generating the highest possible revenue from every e-mail you
send, to protecting your business from being wrongly accused of spamming and knowing how to
effectively deal with it if you are... And explain when you should mail, how you should mail, what
you should write, and when you should send it so that you are guaranteed the best possible results
from each and every e-mail. This is the best book I have found on e-mail marketing!
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Million Dollar E-mails
Yanic Silver's Million Dollar E-mails will teach you step-by-step how to use high-powered words, phrases,
and slogans that will grab your customer’s attention and sell! Whether you are selling ideas, a
service or widgets, Million Dollar E-mails guarantees the expert sales professional an expanded,
rejuvenated repertoire and the novice a feeling of confidence. You’ll learn how to create, send, and
track highly successful e-mail campaigns that get results and turn profits. Also included are lists of
resources for e-mail list brokers and service bureaus, credit card companies and corporations offering
merchant accounts, books and software on Web marketing, and more.
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The Ezine Marketing Machine
Internet Marketing Expert and author Rick Beneteau's latest eBook, The Ezine Marketing
Machine, has received high praise from the Ezine Publishing cyber-world. Rick's book
will show you how to successfully promote any product or service using free ezine
advertising, how you can dramatically raise your Internet profile and launch yourself
from obscurity to omnipresence almost instantly, how your product or service can be
seen by millions of people you would otherwise never come into contact with. This is
a simple tactic that anyone can do by following this easy to understand guide.
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Mailloop 6.0 -- Business Automation Software
Set your Internet business on auto-pilot with Mailloop 6.0 Business Automation Software. Mailloop
features easy to use set up tools; unlimited autoresponders and customizable filters; automatic
list and letter management for mailing lists, email and newsletters; automated mailing and newsletter
archiving; a faster and more robust newsletter server; and extensive email personalization
features allowing you to easily merge information. Mailloop makes your opt-in email marketing
campaigns easy to produce and manage and leaves your time free for taking care of business!
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Make Your Words Sell
By Joe Robson, Ken Evoy
No matter what marketing tricks or strategies you use, without the right words, you'll never sell
anything. Copywriting is the name of the Internet game and Make Your Words Sell is the ultimate
book (actually, 4 volumes) on copywriting. This book will show you how to make the most productive
use of words for whatever your writing, website copy, email ad, etc. MYWS is about writing Internet
sales copy that persuades and motivates readers into action. This is a must read!
To read our review
Click here
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