By Lil Waldner
Ebook marketing becomes more and more popular. Commercial web sites as well as non commercial
web sites offer ebooks. Skilled people earn money online by writing and marketing of ebooks. Even
people without writing experience can join this promising business.
What are the ingredients of success?
1. Finding a bestseller issue
The precondition of success is to find an issue that boosts the sale of an ebook. The most popular
issues among ebooks are information 'how to' solve a certain problem or how to acquire specialised
knowledge. Popular issues are internet marketing, home business tips, financial advice, stock market
tips, life style, health, weight watching. Issues of public interest also can be found among the most
popular keywords and phrases in the internet.
2. You can make it or buy it!
It is very convenient to write an ebook, if a person owns the needed expertise in a certain field
and enjoys writing. People without experience also can sell ebooks. They can sell popular ebooks
as affiliates. There are offers, where persons can acquire and customize an already made ebook and
propagate it under their names.
3. Quick access to the market
It always takes a certain time span to prepare a book, offline or online: An issue has to be
researched and compiled, the book has to be written and enriched with pictures and graphics. This
process can last between weeks and years.
The great advantage of an ebook to a conventional offline book is: Everybody can publish it
immediately, if the needed equipment is available: computer, internet access, publishing software.
An author does not rely on editors who decide about a publication.
4. Cross selling opportunity
An author cannot only earn money by selling an ebook, he or she also can display advertisements or
affiliate links in an ebook. This is a striking advantage of an ebook. If an ebook deals with diets
and weight watching, an author can place affiliate links to the related products and participate on
sales through the ebook.
5. High profit margins
The profit margins of ebooks are high. There is no publishing and printing company needed. No paper.
Marketing costs, however, are needed. The audience has to know about the ebook. The efforts to market
an ebook might be similar to the efforts to promote a web site. A special marketing web site with an
appetizing description about the content, some testimonials, and an authors bio has to be displayed.
Advertising and mailings are inevitable to spread out the edition of a new ebook.
©2005
About the Author
Lil Waldner,
adboost@yahoo.de
Learn more about ebook marketing, online business
Lil Waldner is a business economist. She is experienced in project management and marketing. She
has worked as editor of newspapers and she has written booklets and essays with economic and public
issues. Visit her web sites: http://affiliatechain.com or AGM Home Business
