|Back to Back Issues Page|
eBook Crossroads Insider -- Beware The Marketing Hype!
July 22, 2005
Beware The Marketing Hype!
The eBook Crossroads Insider is distributed by subscription
only. If you wish to subscribe or unsubscribe, you will find
instructions at the end of this newsletter.
From The Editor's Desk
A special welcome to all of our new subscribers!
As you may have noticed (tsk tsk) the eBook Crossroads Insider has
been on a fairly long sabbatical. My apologies, but time
constraints have made it difficult to keep up (although I would be
the very first to tell you to make sure you get your newsletter out
on a consistent basis).
While I have been derelict in my duties as newsletter publisher, I
have been very busy with eBook Crossroads. It just keeps growing
and growing. The latest addition is the Marketing section which
includes lots of information on all types of Internet Marketing.
If you haven't been there yet, please check it out...
Most of the sections have been expanded and I'm now in the process
of upgrading the Writing and Publishing sections.
As we have a new beginning to the newsletter a little feed back as
to how I can best serve you seems to be in order. Due to the cross
section of topics, I wonder if you would prefer a separate
newsletter just for writers, or perhaps two editions a month rather
than one long one. Please let me know your preferences and ideas
and we'll go from there.
Our topics this month are a must for writers and publishers
alike - marketing - and Google. I hope you enjoy this edition.
=================A Word From Our Sponsors===============
Marketing your product, book or service can be a very daunting
task. If you are like me you receive many emails daily telling
you the only person to listen to is "Joe Guru". He has the
products or information you must have - he is the expert in the
field - and on and on. Unfortunately, there are now a bazillion
"Joe Guru's" hawking all sorts of marketing information and
products. So who do you listen to, who do you believe in, what
products really do work?
Let's start at the very beginning. Common sense - if it (or
he/she) sounds too good to be true it (he/she) is. I have
purchased some of these products and read a lot of this
information. Has it helped me. Some of it has, most of it has
been a waste of time and money.
To begin with, becoming an instant millionaire, or having your
book on the top ten list in less than a month is not likely,
so save your hard earned money. Sounds great, but will most
probably not happen. The methods online are different, but you
aren't any more likely to become an overnight success online
than you would offline.
Hard work, determination and staying power is what will
ultimately bring you success.
When I started online, I had absolutely no idea of what needed
to be done. I had a vision, but no means of executing it. I
was very fortunate because after a couple of false starts
(which I won't go into here) I found a program that gave me
the start I needed. Not only did I put up a website, knowing
nothing at all about HTML, Java or any programming language.
I built a business doing what I wanted to do,
I can now boast that I have 95 pages ranked in the top 10 with
the major search engines. 72 of which are in the top 5 and 36
are ranked #1. eBook Crossroads is also ranked in the top 2%
at Alexa. So how did I do this with no technical knowledge -
and not much money?
I came across a program called Site Build It! by Ken Evoy. Ken
is not known as one of the top gurus (although he has become
one of the most respected authors and marketers on the Internet).
He does not send hype emails - he teaches and he tells you like
it is! He has grown Site Build It! from a limited web hosting/
building program to an all inclusive, very sophisticated,
business building program. Everything you need to build your
business, be it selling a book, providing publishing services,
selling motorcycle accessories or real estate, you will find
in this program.
I can't say enough wonderful things about SBI! - because I
don't believe I would have a successful online business today
without it. You can find more information on this great program
There are other excellent programs and books out there as well.
Here are a few resources that, in my opinion anyway, really
are what they are cracked up to be:
The most important marketing tool you need is a website that is
search engine optimized. Yes, this is a marketing tool -
because if no one can find your website, you won't sell that
great product, service or book. 1st Search Ranking, run by
Sumantra Roy (again not a "guru" but one of the most respected
search engine positioning specialists on the Internet) is the
best service I have found. You can check it out here:
Copy writing expertise is something we all wish came naturally,
unfortunately most of us need help in this critical area. Yanic
Silver, a copywriter by trade, put together a book of sales
letters for your advertising campaigns that you can simply
insert your particulars and viola an instant sales letter. You
can find this unique resource here:
Another must have are autoresponders. AWeber has a quality
service, one of the best online. You can find it here:
Implex's Get Response is a really good autoresponder service
as well. Click here to check out Get Response:
Another great product from Implex is
the HyperTracker for tracking your sales campaigns. This
program will show you in real statistics which ads, visitors
and products are productive and which are not. You can find it
Lastly, one of my favorite books is Make Your Site Sell, by
yes, none other than Ken Evoy. This is simply "the best"
marketing ebook for selling yourself and your products online.
If you don't read anything else, you should read this book!
Copyright 2005 Diane Thomas
Harry Potter by JK Rowlings (Audio Book)
The Secret Man by Bob Woodward (Audio Book)
The Hitchhikers Guide To The Galaxy by Douglas Adams(eBook)
French Women Don't Get Fat by Mireille Guiliano (eBook)
Webmasters across the Internet were totally floored by what
happened to their Google ranking recently. Those whose pages were
ranked on top seemed to totally disappear, and many who had been
ranked at the bottom were suddenly in the top 10.
So what caused this phenomenon? Simply put, Google spent a lot
of time (and probably money) coming up with new ranking guidelines.
In Webmaster speak, "Google changed their algorithm".
Why? you ask...Google, from the beginning has been more in tune
with what people are searching for than any of the other search
engines or directories. They have always seemed to be more in
sync with the average surfer - in other words when you search
you actually find what your looking for.
Well, apparently they just weren't satisfied. So they decided to
make it even better.
On first glance I thought they had made a huge mistake, but as
Webmasters began reworking their websites and pages to get back
to the top ranking positions, it appears to me that their idea
In case your wondering, I was one of the Webmasters whose site
seemed to disappear! And let me tell you it was scary. I lost
700-800 visitors a day - and a lot of income.
I went to the Google site to try and figure out what they were
looking for, and frankly didn't find much that I didn't
already know, so I set about reworking my pages and website so
that this couldn't happen to me again.
In record time, after evaluating and reworking and submitting
my pages, they went back to the top. In fact, some that I could
never get to the top are there now.
What I found was that although keywords are still a prominent
factor and linking was important, that the relativity of the
pages became very important.
In other words, the keywords and links really have to be relevant
to the entire page - and to the site as well. Google likes
everything linked internally. I'm sure the idea being that this
ensures the "search results" will indeed provide what the surfer
is really after - and that's their bread and butter.
The bottom line is that after going thru a very harrowing
experience, my website and my profit line are all the better for
it. In other words, I ended up with a better website, a better
idea of what my visitors are really after, and long term I don't
think this could ever happen to me again.
I know that everyone is out there giving advice and speculating,
not to mention the new products that have risen up to get you
My advice - save your money, and put the elbow grease to work -
you'll be all the better for it. And if your really thinking, it
won't take long.
Copyright 2005 Diane Thomas
Ann Arbor Book Festival Short Story Contest
Entry Fee: $10
FundsForWriters Annual Essay Contest
Theme: Your Hurdle, Your Success. 500-1000 words in essay form.
Deadline October 31, 2005. Two categories open to applicants.
$5 entry fee makes entrant eligible for the $100 first prize. No
entry fee makes entrant eligible for the $50 first prize. Second
prize is a $25 gift certificate at CoolStuff4Writers.com and
third prize is a TOTAL FundsforWriters subscription valued at
$12. Each category has a second and a third prize. First and
second place winners posted on the FundsforWriters website
beginning December 1, 2005.
Heart & Soul: Call For True Stories Of Love And Faith
SpecFicWorld.com's Annual Speculative Fiction Contest
Entry Fee: $7
Even if you're a computer "dummy," you can build a better life
by using the exact same marketing system that thousands of
regular people -- with no special education or experience --
are *already* using to make more money than they ever thought
This system is NOT a pricey franchise, mailing scheme, or
network marketing proposal. It's a tested and proven strategy
for online wealth-building, developed by a man who has had
$40,000,000 in online sales!
To learn more, check out this summary at:
"Whatever course you decide upon, there is always someone to tell
you that you are wrong. There are always difficulties arising
which tempt you to believe that your critics are right. To map
out a course of action and follow it to an end requires courage."
Ralph Waldo Emerson
We would love to hear what you think of this issue of the
eBook Crossroads Insider. If you have any suggestions for
upcoming issues that you'd like to share with us, please send
Just e-mail the editor with Subject: eBook Crossroads Insider
Copyright 2005 eBook Crossroads.com. All rights
reserved world wide. All trademarks and service marks
are property of their respective owners.
The information contained in this newsletter is the opinion
of the editor based on her personal observations and years
of experience. Neither Diane Thomas nor eBook Crossroads
will assume any liability whatsoever for the use of
or inability to use any or all of the information contained
in this publication. This information is to be used at your
|Back to Back Issues Page|