MarketingPublishingReadingWritingEBC
|
Copywriting eBooks
Copywriting is a "must know" for anyone starting a website, marketing products or services, and doing business on or offline. Our Copywriting eBooks will aid anyone taking on these endeavors and even those who have chosen copywriting as a career. The Copywriter's Handbook By Robert W. Bly This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Genre: Copywriting eBooks Format: Google, Kindle ________________________ Gabay's Copywriting Compendium By Jonathan Gabay Gabay's Copywriting Compendium offers extensive coverage of key topics of interest to copywriters to enable them to develop innovative concepts and write in an engaging and inspirational style. Clearly laid out in formats such as lists and rules, the guidance provided is invaluable for anyone requiring assistance with the creative flow. This comprehensive volume contains a wealth of inspiring tips, ideas and descriptions to aid the writing process. Genre: Copywriting eBooks Format: Adobe ________________________ How to Write Great Copy: Learn the Unwritten Rules of Copywriting By Dominic Gettins Dominic Gettins spent many years writing copy and training others to do so. Here, he clearly demonstrates his ability to get his message across and shows readers how to do the same. Genre: Copywriting Format: Adobe ________________________ Net Words: Creating High-Impact Online Copy By Nick Usborne In Net Words, emarketing guru Nick Usborne introduces you to a revolutionary copy-centered approach to online marketing. He explains what works and what doesn't and shows you how to create copy for websites, enewsletters, and email campaigns guaranteed to: attract customers and hold their attention differentiate your business from its competitors online dramatically increase sales from your site build customer loyalty breathe new life into your customer services Net Words offers corporate decision makers an inexpensive, proven, low-tech cure for their ecommerce blues. Genre: Copywriting eBooks Format: Adobe, Microsoft, Google, Kindle ________________________ Web Copy That Sells By Maria Veloso Completely updated for the current online marketplace, "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0. Genre: Copywriting eBooks Format: Adobe, Google, Kindle ________________________ Writing Web-Based Advertising Copy to Get the Sale By Vickie Taylor The Complete Guide to Writing Web-based Advertising Copy to Get the Sale will teach you how to make your copy readable and compelling, how to reach your target audience, how to structure the copy, how to visually format the copy, how to forget everything you ever learned about writing, how to pull in visitors, how to convince visitors to buy, how to outline and achieve your goals. Genre: Copywriting eBooks Format: Adobe, Microsoft, Palm, Kindle
|
|
|