Business eBooks
By James Cramer This is a true nuts-and-bolts guide to investing, from Cramer's detailed discussion of the sort of homework investors must do to his own guidelines for knowing when and how to sell stocks. Mad Money is a hugely entertaining television program, but it also offers valuable information that can be the basis for a winning portfolio. . Genre: Business eBooks Format: Adobe, Microsoft, Palm, Kindle By Rich Karlgaard One of the intriguing things about the United States is the idea of the second chance, that when you feel stuck there is always a frontier you can cross to reinvent yourself. In Life 2.0, Rich Karlgaard used his own personal and professional midlife crises to look at the state of the American dream - the belief in continuous personal upward mobility - and where it stands in the twenty-first century. Genre: Business eBooks Format: Adobe, Microsoft, Palm, Kindle By David Meerman Scott The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). Genre: Business Format: Adobe, Kindle By Steve Forbes, John Prevas Based on an extraordinary collaboration between Steve Forbes, chairman, CEO, and editor in chief of Forbes Media, and classics professor John Prevas, Power Ambition Glory provides intriguing comparisons between six great leaders of the ancient world and contemporary business leaders. Genre: Business eBooks Format: Google, Kindle By Maria Azua Millions of people use social networking sites, and companies are increasingly turning to social networking to build relationships with customers. But companies routinely miss the best opportunities to create value and promote innovation - by using social networking to build thriving communities of employees, partners, and customers. Genre: Business eBooks Format: Adobe, Microsoft, Kindle By Soeren Dressler The approach of the book is of great use for both: students underway to become Organization Management practioners and experienced business experts in search of the latest thinking and tools to enhance Organizational Effectiveness - and everybody in between. Genre: Business eBooks Format: Adobe By Suze Orman Reading Suze Orman's Financial Guidebook is like having a one-on-one financial planning session with Suze herself. Full of self-tests, thought-provoking questions, and Suze's own brand of personal finance advice, it will encourage everyone, no matter what their income, to rethink their approach to money. Genre: Business eBooks Format: Adobe, Microsoft, Palm, Kindle By Emily Yellin If youve ever been mildly frustrated, extremely irritated or driven just plain mad by automated customer service lines, rude telephone service representatives or agents who can't speak intelligible English, this book is for you. Yellin dives into the often dysfunctional world of customer service, exploring the multimillion-dollar industry from various points of view, interviewing exasperated consumers, displeased CEOs and infuriated customer service reps themselves. Genre: Business eBooks Format: Adobe, Microsoft, Palm, Mobipocket, Kindle 
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