By Diane Thomas
As you probably already know, Article marketing is one of the oldest and most effective techniques for getting targeted prospects to your site and converting them into buyers.
To begin with, people just love free things - and articles are free. They also provide necessary information that is being sought out by prospective buyers. So when you provide this information without compensation, you have already softened them up as a prospective customer.
Whether you have your own products or are promoting affiliate products,writing promotional articles can produce profits, make others aware of who you are and gain backlinks to your website. This is a win-win situation for you!
For these reasons I urge you to get out your creative writing skills and get started today.
For your best results, keep these three things in mind...
1. Don’t confuse the reason you’re writing an article with thereason you’re promoting the article. What I mean by that is,don’t make your article an advertisement. You’re writing the article to provide information, make sure that is what you do.
Focus your articles on the subject at hand. Provide good information for your readers. Make sure it is interesting andtruthful. Don’t slant your writing to fit a particular product. Yes, you want the article to support the product, but don’t use any untruthful statements to do so.
The time to concentrate on the reason for promoting the article is at the end of the article and in the resource box. In other words, your last paragraph should induce them to want to click on the resource box for more information on the subject.
2. Remember to maximize all of the opportunities provided byarticle marketing. By that I mean, don’t forget you’re not justpromoting a product, you’re promoting yourself and your website.
With this in mind, make sure your articles are well written, free of spelling and grammatical errors (that’s what "spell check" and "grammar check" are there for), and are keywordoptimized.
Whether your article is published in article directories or on your website (or both), getting them listed well in the search engines is a real advantage.
Therefore make sure you use a keyword, preferably a three-word keyword phrase, and place this phrase in your title, firstparagraph and last paragraph. Using it as an anchor text in yourlast paragraph can be very helpful, but check directory guidelines first as some directories do not allow this practice.
3. Write good content. This should be a given, but I’ve seen so many articles that have been "spun" and make absolutely no sense, and others where it is very obvious that no research was done on the topic, that I feel it should be addressed here.
Even if you’re articles are approved by directories, if they make no sense they will not be approved by potential customers. You can fool the search engines too, but you won’t fool customers, so hope for sales or relevant backlinks from a badly written article are slim to none.
People respond very well to facts, figures and statistics. To back up points you’re trying to make use statistics and quotes from the experts. Doing this will show that you’ve done your research and will build trust with your readers.
Don’t lose your article by placing keywords all through it. For one thing it’s not necessary and could end up having you penalized for "keyword stuffing", on top of that, your article may no longer make sense.
If you are contemplating article marketing or are already using it as part of your marketing strategy, for best results please remember these three things for successful marketing. Now, go forth and prosper!
About the Author
Diane Thomas has been successfully helping people write, publish, market and earn their way online for the past 10 years. For more information on article marketing, visit her at eBook Crossroads.com.
You may reprint or distribute this article as long as you leave the content, the links and the resource box intact.
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