Affiliate Marketing Mistakes
(And How To Avoid Them)
The 5 Most Common Affiliate Marketing Mistakes...
By Diane Thomas
Affiliate marketing is one of the most effective and powerful ways to earn money online. As with other kinds of businesses, a great deal of the profits in affiliate marketing depend on the affiliate’s promoting strategies.
Compared to traditional promotional practices, affiliate programs are more effective, risk-free and cost efficient. Many programs lay out strategies for you and provide copy and graphics for you to use. So why do so many people still fail at affiliate marketing?
Let’s take a look at the most common affiliate marketing mistakes...
Affiliate Marketing Mistake #1:
Choosing the wrong affiliate program
Choosing the wrong products to offer on your website can bring a quick death knell to your affiliate marketing.
It’s very important to choose products that are compatible with your niche, products that will appeal to your customer’s,products that solve problems or that will enhance your customers needs. Choosing "in demand" products that are not suitable foryour customers will do you absolutely no good.
It's equally important to find products that appeal to you. If you aren’t thrilled with a product, what makes you think your customers will be? It’s also much easier to promote a product that you are passionate about than promoting one simply for the sake of money.
Affiliate Marketing Mistake #2:
Joining too many affiliate programs
Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to maximize earnings.
Keep in mind that there is a big difference between having multiple sources of income and being inundated with products that you simply do not have the time or resources to promote.
Simply "having" a product available will not bring you profits. Affiliate products have to be promoted in order to beprofitable, and attempting to promote too many products at the same time will keep you from realizing the potential of any of them.
For best results, choose one product at a time and promote it vigorously. When your making a reasonable profit on your productyou should then consider and choose another product and do the same.
Using this technique you will be able to realize each product’s profit potential and not bury yourself in seemingly useless effort.
Affiliate Marketing Mistake #3:
Promoting only one product
By the same token, putting all your eggs into one basket willunnecessarily limit your profit potential as well.
There is a real need for multiple sources of income. Customers want options, they want to be able to choose for themselves what is best for their needs - and keeping your customers happy affects your bottom line.
Online marketing can also be a very fickle commodity. Something that was a hot seller today may not be in demand tomorrow. It’s always best to avoid this problem by having other products to fall back on.
There is a happy medium. You need enough products to suit your customer base and not too many to reduce your marketing efforts and resources for each product.
Affiliate Marketing Mistake #4:
Not buying the product or using the service
As a business owner your main purpose is to earn profits. As an affiliate, your main purpose is to effectively and convincingly promote a product or service.
If you do not "know" the product your trying to promote youare going to shortchange yourself, your affiliate merchant and your customers.
It's very difficult to be passionate about a product that you have only read about. How convincing can you be? How do you knowthe product solves certain problems - just because the merchant says so? How can you answer questions about exactly how a productreacts to a specific situation? You can’t. And that makes your promotion unconvincing.
Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credibleand living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.
Affiliate Marketing Mistake #5:
Not having a content-rich website
It takes on average seven visits from a potential customer before they purchase from you.If your website cannot attract traffic and keep them coming back you will not make sales. Without traffic you can’t build your mailing list either.
A search-engine optimized website is your best asset, and the search engines love quality content - and so do your visitors!
Make your website easy to navigate and provide your visitors with the content they are searching for. Also make sure your site is optimized with relevant keywords to make the search engines happy.
One of the best ways to achieve a great affiliate website is with a Site Build It! website. Site Build It! not only hosts your site and shows you how to build it, it does all the technical stuff for you. SBI was designed to be used with affiliate programs. The "Action Plan" shows you how to build your site and your affiliate business on a day-by-day basis. You can check it out here: Site Build It!.
If you haven’t begun yet, make sure to avoid these common mistakes. If you're already using affiliate programs and have committed one or more of these affiliate marketing mistakes, they can be easily fixed.
Most importantly, keep on trying. Continue to improve your knowledge of affiliate marketing including, advertising, web page development, basic business, and search engine optimization techniques. You’ll also want to study the needs and wants of your site users and find the best products to serve them.
To your success!
About the Author
Diane Thomas has been successfully helping people write, publish, market and earn their way online for the past 10 years. For more information on affiliate marketing, visit her at eBook Crossroads.com.
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